Atena Manca, new Hoover’s Brand Manager


Atena Manca was appointed Hoover’s Brand Manager. She will report to Gianpiero Morbello, Head of Brand Strategy and Identity of Candy Group, and she will coordinate the Hoover brand activities by optimizing the synergies within the product divisions in order to align the brand image and the approach to the values and reference target. After gaining a solid experience as Product, Brand and Marketing Manager in companies such as L’Oréal, Coty, Bolton Manitoba and Prénatal, Atena Manca, 35 years old, will further strengthen the Candy Group’s communication team.


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