Polti, the Italian industrial group with 48 years of experience in the small domestic appliance market, has announced the appointment of Riccardo Roccoberton as its new Sales Director for Italy. Reporting directly to Francesca Polti, President and CEO, Roccoberton will take on the role as part of the company’s strategy to strengthen and further develop its position in the Italian market. He brings extensive knowledge of the dynamics of the small domestic appliance and consumer electronics sectors, together with a strong track record in managing relationships with distribution partners and developing commercial strategies.
Over the course of his 20-year career, Roccoberton has held increasingly senior positions, building expertise across sales, category management, buying, business development and relationship management with key market players. He joins Polti from RRH Italia, where he served as Sales Director, overseeing the definition and implementation of the commercial strategy, business development across retail and e-commerce channels, and relationships with the company’s main national distribution partners.
Driving growth through innovation and product quality
«Riccardo Roccoberton will make a significant contribution to strengthening our presence in the Italian market, against a complex and constantly evolving economic backdrop. His appointment demonstrates the company’s commitment to maintaining a rigorous and well-prepared organisation, capable of responding promptly to the challenges facing the sector», commented Francesca Polti.
«I was delighted to accept Polti’s proposal. In our sector, it is undoubtedly one of the most prestigious brands in the country’s industrial history. My goal is to contribute to its growth and development by unlocking the potential of its product offering, with a particular focus on innovation, product quality and the ability to create long-term value. These will be the guiding principles as we respond to changing consumer needs and expectations, while continuing the brand’s path of solid and sustainable growth», said Riccardo Roccoberton.
