Electrolux’s smart innovation at Eurocucina


Electrolux showcases latest innovations at Eurocucina: from the dishwashers and fridges that address food waste, to a personalized food journey in the home that harnesses the benefits of connectivity. The company proposes live show cooking from expert chefs and also announces a strategic partnership around a digital platform that will deliver personalized cooking journeys within the kitchen. The products proposed at the trade show include the new Electrolux SenseCook Pro hob range, with features allowing the user to set the correct temperature in the pan, keeping it consistent for better frying results. Besides, the ingredients are also easier to find, with moveable bins and the SpinView plate that turns 360 degrees within the fridge. Electrolux also presents updates to its range of dishwashers, with new technology that offers a greater cleaning performance. Finally, the company showcases an Assisted Cooking Concept area. Through ovens with responsive glass that changes opacity based on proximity and work surfaces that integrate chopping boards and knife cleaners, this conceptual space gives an insight into the future of kitchen design. “Whenever we introduce new products our focus is on enabling great experiences rather than merely thinking about product features – says Dan Arler, Head of Major Appliances EMEA at Electrolux -. Experiences are determined by true benefits such as intuitive use and design quality as well as by surpassing consumer expectations regarding the results that they will achieve”.