Panasonic marks its 100th anniversary with the concept “Transitions”


Panasonic is taking part in Milan Design Week with special initiatives. “Transitions by Panasonic Design” celebrates Panasonic’s 100-year anniversary with an installation and a series of panel discussions exploring the future of design. The immersive installation “Air Inventions” is the focal point of the exhibition, a huge “water-drop pavilion” in the courtyard of the Pinacoteca di Brera, where there is the Brera Academy of Fine Arts: the installation showcases Panasonic’s latest air-conditioning technology. In addition, Panasonic’s imaging, audio, and lighting technologies help create a calming and welcome atmosphere away from the busy design fair environment. The concept is based on Panasonic’s new creative philosophy of creating products and experiences that address more intangible elements of everyday life, such as wellbeing, feelings and experiences. With this installation Panasonic aims to create “the most beautiful and clean space in Milan” by utilizing the combination of its proprietary technologies: nanoe X, the air purification ionization technology, and “silky fine mist” , another proprietary technology which micronizes water with high pressured air. Inside the dome, visitors sees the ultra-super brightness projector PT-RQ32K. Additionally, the company has used the high performance/high resolution fish-eye lens ET-D3LEF70 creating the highly realistic 4K projection mapping.
Besides, “Transitions in Conversations” is a series of panel discussions hosted by Panasonic during the fair looking at the impact that design will have on culture, living spaces and community in the future. “In an era where diverse values co-exist – said Shigeo Usui, Director of Panasonic Corp, Appliance Company Design Centre – the role of design is dramatically changing. Our ‘Air Inventions’ installation has been born out of our strong commitment to a new creative philosophy that focuses on the value of intangible experiences. Once you step inside this space, you can’t help but take a deep breath in. Panasonic Design opens its new Design Headquarters in the world-famous cultural capital of Kyoto in April 2018, accelerating the exciting transitions currently happening throughout our organization”.