Novella Sardos Albertini, new Head of Brand, Communication & Sell-out of Whirlpool Italy

Novella Sardos Albertini is the new Head of Brand, Communication & Sell-out of Whirlpool Italy and joins the team of Marco Merolla, Whirlpool Italy Marketing Director. Graduated in Economics with a Master in Business Administration, she has taken on roles of increasing responsibility in Procter & Gamble where she worked for 10 years. From 2014 she joined the Whirlpool EMEA Team Marketing with the role of Head of Brand Whirlpool; in 2017 she moved to the KitchenAid brand as Senior Brand and Communication Manager MDA and SDA KitchenAid EMEA. Novella Sardos Albertini will be the reference point for all the Whirlpool, Hotpoint and Indesit brand activities related to communication, brand strategy and activation, “digital”, training, and she will coordinate the territorial structures of the “sell-out” team.