Elica and Ermanno Casoli Foundation present “Switch The Rules”, a photo contest on Instagram. The project aimed to involve the Instagram users was born as a new touch point for the consumers and is inspired by the recent “Upside Down” communication campaign, which Elica launched presenting the new NikolaTesla Switch hob. To participate, each competitor has to take a photo, post it on the Instagram profile by entering the hashtag #SwitchTheRules and mentioning the Elica’s official page @elicarianuova. The contest will end on September 16th, the date by which all the photos will have to be published on the Instagram profiles. The best photos, selected by a special jury, will be shown in an exhibition from 25th to 27th October 2018 in Rome. The winning photo will be rewarded with a voucher (worth 1,000 euros) for the purchase of photographic material.