GE Appliances, a Haier company, named John Boyd the Vice President of Contract Sales and Jim Skaggs the Vice President of Retail Sales to enhance the business’ ability to compete and win in the marketplace. In addition to added leadership responsibilities, both will become part of the Commercial staff under Chief Commercial Officer Rick Hasselbeck and members of the Executive Council leadership team. Both will also continue to report directly to Vice President of Sales Robert Rogers. “These promotions are part of GE Appliances’ growth plans to become the leading major appliance company in the U.S. – said Rick Hasselbeck, Chief Commercial Officer for GE Appliances -. As we grow, supporting our customers by being the easiest appliance company with whom to do business is critical to our success. Elevating John’s and Jim’s roles gives us better visibility into customer needs, which is critical to our overall strategy”.
John Boyd has 23 years of GEA experience in roles of increasing leadership scope, including Region Manager and Commercial Director. Since 2014, Boyd has doubled the size of GEA’s contract business. Boyd holds a bachelor’s degree in finance from the University of Kentucky and a Master of Business Administration from Old Dominion University. Jim Skaggs has more than 24 years of experience in the industry and has held significant commercial leadership roles within GEA prior to assuming his current role, including Region Manager, Commercial Director and General Manager – Buying Groups and Independents. In his previous position, Skaggs set a strong vision for the retail channel. He holds a bachelor’s degree in marketing from the University of Arizona.