Haier is participating in AWE 2019 (Appliances & Electronics World Expo), an international event that takes places in Shanghai with the theme “Home for Next”. With 7 global brands (Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy), Haier offers a package of smart home solutions that covers the four main rooms of the house: bedroom, bathroom, living room and kitchen. Among the strengths of the offer, there are the high level of customization, the call for a smart lifestyle (Haier does not stop at the proposal of technological solutions, but intends to create an ecosystem in which the household appliances and the technological devices interact with each other creating an intelligent platform able to meet all the consumer’s needs) and a new level of artificial intelligence/communication (the products presented at AWE 2019 can be activated via remote control, with the ability to operate commands and functions using only the voice). “Over the past 34 years, Haier has transformed itself from a home appliance brand, with a record of 10 consecutive years of sales that have led it to become a world leader, to a brand of smart home ecosystem that looks to the future – said Wang Ye, Haier’s Smart Home Vice President and General Manager -. While the global home appliance industry enters the era of the smart home, Haier is ready to accompany its clients around the world in exploring and discovering the new solutions and possibilities it offers”.