Hoover: the new advertising campaign created by Cayenne

Hoover’s spot “Wash the way you live”.

Hoover has launched its new advertising campaign created by Cayenne: it is composed of a thirty-second spot to tell the brand values and three product spots (20 seconds) to decline the claim: “Cook, chill, wash, clean the way you live ”. The four spots will be on the air in Italy until the end of July on the SKY, Discovery and LA7 channels. In particular, the cooking and storage systems are the protagonists of the first product spot (“Cook the way you live”), in which the excellence of the Collection 7 is told in offering products designed for a healthy cuisine: ovens with cooking at low temperature, steam cooking, sous vide, etc. The second spot (“Wash the way you live”) focuses on AXI smart washing machine, which can also be controlled remotely with the Hoover Wizard App or through digital butlers like Google Home and Amazon Alexa. Thanks to the Care Dose function, AXI is able to dose detergent and softener on its own. In addition, the Total Care program guarantees a perfect emulsion of water and detergent released into the basket to effectively penetrate into the fibers of the clothes, for a class A+++ wash. The third spot is dedicated to the H-FREE 700 cordless stick vacuum: for Hoover “Clean the way you live” means cleaning any type of home surface quickly, effortlessly and with excellent results, thanks to a complete set of accessories.


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