Samsung’s vision for the smart home

Daniele Grassi, Vice President of Samsung Electronics Italia

Samsung Electronics Italia and the IoT Observatory of the Polytechnic University in Milan have recently organized an event dedicated to the smart home. Among innovation, connectivity, sustainability and possible future scenarios, a “connected home recipe” took shape with all the useful ingredients to start designing it. Samsung’s commitment to realizing the smart home has grown progressively on the basis of two key concepts: simplification and openness. In particular, each smart object must be able to dialogue with the other devices, without limitations imposed by a closed platform but allowing the integration of solutions from other manufacturers. “We are working to make all our devices connected and really smart by 2020”, said Daniele Grassi, Vice President of Samsung Electronics Italia. “Samsung’s will – he added – is to develop technologies that bring a concrete benefit and that already today can change for the better the way we live the different daily activities thanks to a connected ecosystem, able to combine and enhance the benefits of each product”. The developments in the near future see the growing importance of the artificial intelligence for the smart home, which together with 5G will allow the creation of new scenarios. Among the products offered by Samsung for the Connected Living there are the Family Hub refrigerator, the QuickDrive washing machine, the Dual Cook Flex oven and the POWERbot Precision robot vacuum cleaner. In 2018 the smart home Italian market grew by 52% compared to the previous year, reaching a value of 380 million euros. “Despite the great strides forward, there are still many barriers to overcome – Giulio Salvadori, Director of the Internet of Things Observatory, comments -. Firstly, the communication to the consumers of the smart objects real potential, which has grown a lot with the entry of the OTT into the market, but still not adequate if we look at other producers and small brands. We must then work on the training of installers and sellers, often unable to provide adequate support to the user, and on the offer of services enabled by the connected objects”.