IFA: Samsung introduces BESPOKE refrigerator lineup and a new oven


At IFA 2019 Samsung Electronics will introduce its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup: the Dual Cook Steam oven. BESPOKE lineup allows users to set up their kitchen in a customised style, to suit modern kitchen trends. They are designed to be either freestanding or recess fit. The new refrigerator lineup incorporates a modular design and offers 3 different types, ranging from 1-door tall fridges & freezers to classic style refrigerators. With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs. Besides, for the front panel, consumers can choose from three different materials (cotta metal, satin glass and glam glass) and multiple colour options.
Samsung is also preparing a new premium built-in kitchen lineup for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. The Dual Cook Steam oven boasts a modern design that provides flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other. Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space.