Electrolux has appointed Adam Cich as new head of the business area Asia-Pacific, Middle East and Africa and Executive Vice President. “We’re happy to welcome Adam to Electrolux Group Management. He has a strong track record of driving growth in emerging markets and has shown strong leadership capabilities as acting head of the business area during the past months”, said Jonas Samuelson, President and CEO of Electrolux. Adam Cich joined Electrolux in 1996. Prior to taking up his current role as SVP Sales and acting business area head, he was Head of Sales for Electrolux in Central and Eastern Europe. His experience covered several leadership positions within sales, product line in Poland, Russia and CEE region. He is a Polish citizen and holds MBA education.