Bertazzoni: an emotional video to celebrate the brand values

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Paolo Bertazzoni, CEO of Bertazzoni

After the forced stop due to the lockdown, Bertazzoni resumes the production in the Guastalla plant (Reggio Emilia, Italy), the company’s historic headquarters. Bertazzoni restarts its activities and opens this new chapter with an official video to celebrate the values that have always distinguished the brand in the world and its roots strongly linked to the territory. “Family, engineering and territory have always been the pillars of the brand – comments Paolo Bertazzoni, CEO of the company and representative of the fifth generation of the Bertazzoni family -. These are the values of the Made in Italy which are in all our products and which we have the privilege of bringing to over 60 countries worldwide. In almost 140 years of history we have faced other complicated moments, always overcome with the strength of our values that represent us even in this time”. “We are strongly linked to our territory – added Paolo Bertazzoni – and we interface with various countries in the world, from which we have received testimony of solidarity and closeness and full support to the Made in Italy. We started out, projected towards the new challenges characterized by a changing international market, aware that the restart will be hard and gradual. I am convinced that, with the right entrepreneurial spirit and the right innovations, our sector will be among the protagonists of this new era”.