With the stores reopening in Italy and the gradual return to normal, De’Longhi has inaugurated its Coffee Club, with which it aims to revive the experience of the Italians in the stores and accompany them to discover the good coffee as at the bar. With Coffee Club, De’Longhi has created a digital and exclusive space open to all lovers of espresso ground at the moment, designed to enrich the experience of the consumers in the stores, offering a series of advantages. Until December 31st, every customer who buys an automatic De’Longhi coffe machine, in a store adhering to the promotion, will discover a series of dedicated initiatives: from the free trial of the automatic coffee machine at home for 30 days, with the formula “money back guarantee”, to the extension of the additional guarantee for 1 year, as well as a fidelity discount on the coffee stocks purchased online. To join the Coffee Club, once the consumer has purchased the automatic machine participating in the promotion, the customer simply has to register on the www.coffeeclub.delonghi.it website within 15 days from the purchase date. The customer will then receive an email with the 30% discount code valid for the coffee purchase on the livingshop.it website. Besides, the consumer will receive the warranty extension certificate and information on the “money back guarantee” campaign.