Michele Bertacco, Senior Brand Manager EMEA and Russia at Haier


Michele Bertacco has been appointed Haier’s Senior Brand Manager for EMEA and Russia. With a long experience in marketing, communication and branding, as well as in the development and launch of innovative projects and products, during his career Bertacco has covered various managerial roles in innovative start-ups and companies such as Esprinet and Vitesy. In 2020 he joined the Haier Group with the aim of developing the presence and awareness of the Haier brand in all business sectors and within the touch points with the consumer, developing a strategy that starts from the visual language up to the execution of the go-to-market strategy, activating all online and offline marketing tools. “I thank Haier for the opportunity and I put myself at the service of this ambitious Group with enthusiasm – said Michele Bertacco -, I join a team of talents, aware that the premiumness that the brand pursues is already guaranteed by the superior quality of its products and by the clear vision of the future”.


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