The product
A double-acting straightener: besides straightening or curling hair, it releases active oxygen and ozone. The first substance protects hair’s health and assures a longer duration of dyes while the second performs a purifying action on the scalp.
The target
Girls/women who follow fashion trends; they like often changing hairstyle and experimenting new looks; they prefer the “do it yourself” to the hairdresser, due to both economic and time reasons.
Useful because…
It does not damage hair despite a continuative use; it allows experimenting new hairstyles autonomously and it preserves the hair’s colour.
