BSH at IFA: more comfort and convenience in the kitchen

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The corona pandemic has led people in Europe to a new appreciation of their own homes. The kitchen in particular has become a central hub of family life: that’s why BSH presented at this year’s IFA its innovative products and personalized services for the kitchen. Smartness is a protagonist: the digital platform Home Connect is currently available in 40 countries and 25 languages, and offers significantly greater convenience than simply the remote control of appliances. By using this interactive assistant, many kitchen tasks can be defined to meet users’ own preferences. Everything from a digital recipe search in the app and controlling a connected oven to prepare a selected dish, to choosing the dishwasher’s program and lighting in harmony with the atmosphere of the evening. Besides, BSH’s SystemMaster ensures added convenience: this new microprocessor turns BSH brand appliances into digital services platforms. Among other things, it helps BSH’s own customer service center to diagnose and fix equipment faults via remote maintenance. In addition, self-learning algorithms allow the development of new services that are more accurately tailored to consumers’ needs. SystemMaster represents solutions with which BSH can continue its journey from a manufacturer of analogue home appliances to a sector leader for digital services and personalized kitchen experiences.
As regards to the dish washing, BSH presented the new series of dishwashers. This entirely newly-developed series is a multi-brand platform for a range of different models – from basic to premium. All the dishwashers are fitted with SystemMaster, are Internet-capable, and thus can learn to adapt to consumers’ individual routines and receive regular system updates over-the-air. The appliances are extremely energy-saving due to zeolite drying, and offer many intelligent solutions such as a completely new interior layout with a third load deck for small kitchen utensils that enlarges the load compartment by up to 25%, or an innovative “glass zone” in which even high-value glasses can be safely put into the dishwasher. In addition, Siemens focuses on cookery-related innovations, with its presentation of the new “glassdraftAir” table-top cooling fan together with two new cooking hobs: “activeLight” with an interactive light matrix and “inductionAir Plus”. With the Series 6 washer-dryer, Bosch offers the opportunity to wash and dry up to 6 kg of laundry without interruption – and to do it using steam assistance, so clothes are wearable directly from the machine. The XXL fridge-freezer combination offers more space and the innovative “VitaFresh” freshness system ensures that the temperature in specific zones is held constant at 0° Celsius, so fresh foods such as fish or salad have longer shelf lives, and does it all with an A+++ energy efficiency rating.
Finally, BSH places great value on achieving an ecologically sustainable design for its entire value-added chain. This holds true both for the manufacture of the appliances and for the continuous improvement of their energy efficiency. The efforts to achieve a recycling economy initiated by BSH are also leading to a considerable overall reduction in the use of resources, in emissions and in energy consumption. As a clear statement of its own commitment to this, BSH will fully neutralize carbon dioxide emissions from its own sites worldwide by the end of 2020. This will make the development and fabrication of all BSH branded appliances climate-neutral from 2021 onwards.

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