Vorwerk Italia: new appointments at the top management

Jorge Lasheras, new general director of Vorwerk Italia

Jorge Lasheras is the new general director of Vorwerk Italia. Starting from his direct sales experience, Lasheras covered various leadership roles in Vorwerk (United States, Mexico, Russia, China, Germany and Switzerland). “Italy is one of the most important countries for Vorwerk and is at the center of the Group’s strategies – declares the new General Director -. All projects are aimed at continuing to grow by enhancing the philosophy that has always distinguished Vorwerk, summarized by the historic motto: ‘Our best for your family’. A concept of family that includes for us employees, salespeople and customers, in a continuous commitment to guarantee the well-being of the people”.
Branko Petrovic instead is the new commercial director of the Folletto division at Vorwerk Italia. He has over 23 years of experience in the direct sales field, covering various local and international roles in Sales and Marketing, up to his last role as Managing Director in Tupperware Italy.

Branko Petrovic, new commercial director of the Folletto division at Vorwerk Italia

“Folletto is a reality that can count on a very high quality product, increasingly requested by the market for the growing attention to hygiene and house cleaning, and on a unique sales method, door to door, which “gives live” to this product in the homes of the Italians, thanks to the professionalism and passion of our 4 thousand agents throughout the Country. The sales force is in fact the founding element that, for over eighty years, has allowed us to establish human, direct and valuable relationships with our customers – commented Petrovic -. A one-of-a-kind business model that we intend to strengthen with the expansion of the sales network, with strategies to raise a profession that guarantees excellent earnings, career and personal growth prospects”.