Digital communication: Hotpoint’s initiatives

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Hotpoint has started a collaboration with The Jackal, the famous crew of Italian creators, to strengthen its presence on Instagram thanks to contents capable of engaging consumers.

The Cheffoni in diretta” Italian campaign proposed a fun cooking competition which was broadcast live on the Instagram profiles of @hotpointitalia and @_the_jackal. The creative idea revolves around the concept of #KeepOnCaring, an initiative promoted by Hotpoint. In addition to this campaign, other content has been planned: an interactive poll, a series of posts on Instagram, another live challenge and a behind the scenes video vlog.