The new Baraldi pay-off “Design Appliances in Milan” aims to communicate the natural evolution of the company, which manufactures in Milan appliances that combine innovation and design. The company, which produces induction hobs, hoods and air sanitizers, has just presented the new catalog with a new look that can best express the identity and values of the brand. The logo with a strong visual impact and elegant design is an evolution of the previous one: it maintains name and color as distinctive and recognizable elements, reinterpreting them in a modern key. “New lifestyles attract new market opportunities – comments Lorenzo Baraldi, General Manager of Baraldi -. Knowing how to grasp them is the reason for our success that began over half a century ago thanks to continuous investments, a complete and integrated line of products and skills in terms of sophisticated solutions and flexibility. The world changes, but some things always remain true to themselves: the seriousness and professionalism of our profession. This new image represents a strong signal in the company positioning: now a reference point for all our partners”. As regards communication, in addition to the new catalog and the pay-off, Baraldi focuses on the corporate website and social networks such as Facebook, Instagram and YouTube. Furthermore, the company intends to adopt an integrated approach on various channels that also includes participation in trade fairs (open to the public and online) and advertising campaigns in sector magazines and magazines dedicated to furniture.