Midea has appointed Davide Frattini as new Sales Director of the Italian branch. After having gained many years of experience in multinational companies such as Whirlpool, Candy, Haier and Homedics in roles of increasing responsibility in the Sales Management area, Frattini will manage the business of all product divisions in the Retail channel at Midea. With 25 years of experience in the world of consumer electronics, Frattini will join the team of the General Manager Alberto Di Luzio. Midea, Chinese company operating in the air treatment and consumer electronics, has a turnover of 40.5 billion dollars worldwide, more than 150,000 employees and is the No. 307 in the world ranking of the Fortune 500 companies.