Bora launched an advertising campaign with a new TV commercial in nine European countries. The film, which presents the Bora X Pure and its extraction system, is aimed at further boosting the recognition of the brand. The 10-second advertisement is accompanied by a wide range of social media activities. “With the new commercial we are increasing the visibility of the Bora brand and presenting it as our kick-off to an exciting 2021 – said Bora founder and CEO Willi Bruckbauer -. Our retail partners will also benefit from this. We continue to be a company that is full of surprises. Our goal: to revolutionise the design and function of kitchens”. The international campaign will reach over 1.2 billion viewers with its more than 7,500 showings over the next eight months.