Haier’s new refrigeration plant in Romania

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Haier Europe announced that the construction of the first Haier refrigeration production facility in the EU is proceeding according to schedule, with production expected to start in late Spring 2021. This production facility will manufacture best-in-class refrigerators, both built-in and freestanding for Haier Europe’s 3 brands (Candy, Hoover and Haier) with a focus on connectivity and preservation. This large investment project exceeds 70 million euros. The factory will have 63,000 square meters floor space on a total land of 130.000 square meters, located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiesti, 70km away from Bucharest. The new factory will employ nearly 800 people – at full capacity – for an expected production of 600,000 units after 2022. The factory design, which is based on modular approach, will allow an expansion up to 1 million units at full capacity. “We are happy to have chosen Ploiesti for our first cooling production facility in the European Union – said Alessia Ianni, Cooling Technical Operation Director at Haier Europe and Managing Director at Haier Tech Romania -. This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top 3 leaders in the industry by 2023. With its large production capacity, technology transfer and logistic features, we are confident this facility will be a first class project that effectively shows our ‘Zero distance to consumers’ philosophy”.

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