Electrolux publishes an open letter to today’s youth, inviting them to join forces with the company and some of the most influential change-makers to explore solutions for future sustainable homes. The aim is to learn more about young people’s hopes, dreams and concerns, to be able to provide solutions tailored to their needs come 2030. By seeking insights from the very people who will be setting up their own homes within a decade’s time, Electrolux believes it will be better positioned to provide solutions that live up to the company purpose, Shape living for the better, for generations to come. In the open letter, signed by CEO Jonas Samuelson, Electrolux invites young people between the ages of 15 and 20 to join the team of change-makers. The young people selected will then be accompanied by some of today’s most influential change-makers to help explore solutions for better living in 2030. As part of the same initiative, Electrolux will conduct a global survey in which almost 14,000 young people between the ages 15 to 20 will be asked about how they envision their future sustainable homes. Insights from the survey and the sessions with the change-makers will be used by Electrolux in its strive to create new innovations for a better living.