Samsung: new #BespokeMyHome social challenge series


Samsung Electronics launches its new #BespokeMyHome social challenge series, inviting participants to explore how Bespoke is inspiring their home experiences. The first two challenges of the series include a design-themed challenge and a food-themed challenge to be held this summer. The campaign was announced as part of Bespoke Home 2021, a new virtual platform and global event for Samsung Digital Appliances showcasing the company’s latest innovations in home appliances. Each challenge was introduced by star influencers, speaking about how Samsung Bespoke refrigerators’ uniquely customizable front panels and modular design inspired them in their creative work as designers or chefs. “The vision of Samsung Bespoke is ultimately driven by consumer preferences and lifestyle needs. Our conversations with consumers are critical to the Bespoke philosophy – said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing Team, Digital Appliances, Samsung Electronics -. This new social campaign series will be an exciting way for us to engage with our customers and learn about how Bespoke inspires them. We are starting the challenge series with design and food, which are two important passions of our customers, and we plan to expand to more themes moving forward”.