Haier’s Milan Experience Design Center debuts at MDW 2021

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Haier’s Milan Experience Design Center presents itself to the public during the Milano Design Week 2021. Created in late 2020 with the aim of extending and integrating the traditional product-centric approach towards a way of designing capable of leveraging connectivity, data and consumer information to improve the user experience and create domestic ecosystems, the Milan Experience Design Center (MED) is a multidisciplinary and multicultural team, led by Federico Ferretti, a designer with over 20 years of experience. The team consists of 15 members of 6 different nationalities and is part of the Haier Global Design Network. In the days of MDW 2021, MED proposes at Superstudio Più the Liquidsound Hackathon – Rethinking wine cellars experience, created in collaboration with IED Milan, and the presentation of Delight, a new concept of oven and induction hob designed to revolutionize the interaction between users and product.

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