Haier Europe has appointed Emiliano Garofalo as new Country Manager for Italy. He will report directly to Francesco Di Valentin, Overseas, South Europe and LatAm Regional Director. After a long career in Mediamarket, Emiliano Garofalo joined the Candy Hoover group in 2016 and then he participated in the integration process of Haier in 2019, extending his skills to the new brand porfolio in the Retail channel, also taking on the role of Deputy Country Manager. “I am enthusiastic about this new beginning: joining a role of this caliber is a source of pride for me, as well as representing a wonderful challenge – says Emiliano Garofalo -. With 2.5 million household appliances sold and a consolidated leadership position in most segments with a double-digit market share, Italy is one of the most strategic countries for the company to achieve the goal of becoming one of the top 3 players in Europe: with the experience of the whole team based in Italy, focusing on a vision oriented towards the constant innovation and guided by the founding values of the group, we will pursue this mission thanks to the Multi Brand Strategy and an approach focused on the Zero Distance to the customer”.