Haier Europe appointed Jean Pascal Rey as Chief Commercial Officer, who joins Haier Europe’s Senior Leadership Team, reporting directly to the CEO Yannick Fierling. As highlighted by the company, “with deep experience in Sales, R&D, Manufacturing and Supply Chain, and a thorough understanding of customer needs, Jean Pascal Rey will help increasing Haier Europe’s commercial reach through product offerings, while leveraging and expanding markets opportunities. His strong knowledge of the industry and international business environment in Europe, China, USA, Canada and Latin America will be key to developing innovative solutions and managing Haier Europe’s commercial division”. Country and Regional Managers will be reporting into Jean Pascal Rey who will oversee all aspects of the company’s sales team, strategies and growth plans with a particular focus on connectivity, IoT and related go-to-market actions. Jean Pascal Rey started his career as Sales Representative at the French subsidiary of Philips Domestic Appliances in 1986. In 1989 he joined Whirlpool where he held positions of increasing responsibility for 23 years until his appointment as Brand and Product Marketing Vice President for EMEA followed by his position as Global Product Business Vice President, Food Preparation. In 2012 he joined Somfy to lead the Home & Building Activity prior to become Executive Vice President Sales.