At CES 2022, LG Electronics presents its vision for an enhanced lifestyle. Hosted by LG CEO William Cho, LG World Premiere introduces the company’s diverse innovations for the new year and details its efforts to create a more inclusive user experience and sustainable tomorrow. LG’s theme for CES 2022, The Better Life You Deserve, emphasizes LG’s ultimate goal to elevate all aspects of daily life though technological and design innovation. This vision is brought to life through three short films: A Better Life for You, A Better Life for All and A Better Life Tomorrow.
LG’s concept of the upgradable appliance is the focus of the first short film, A Better Life for You. “With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022 – the company says –. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying content on larger screens at home. Audiences will be introduced to LG StanbyME, a wireless private mobile wireless display that goes anywhere in the house to deliver the ultimate viewing experience of a traditional TV. Also making their worldwide debut, LG PuriCare AeroTower is an all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater while the LG tiiun indoor gardening appliance offers a simple, clean and reliable way to grow healthy greens all year round”.
LG’s commitment to reducing its environmental impact and making its business more sustainable is the focus of A Better Life for All. “Energy saving innovations built into InstaView refrigerator and its ‘knock twice to see inside’ transparent door, the increased use of recycled materials in packaging materials of LG Soundbar and the reduction of plastic components in LG OLED TVs all point to LG’s commitment to finding solutions that are better for people and the planet – LG explains –. Beyond 2022, LG expects to introduce more than 600,000 tons of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tons by 2030. Inclusiveness is also key to LG’s growth as a brand and toward this goal, LG is committed to investing in Accessibility Advisory Councils across different markets. Councils are comprised of accessibility experts and those living with disabilities and play a critical role in advising LG as it develops products with more inclusive user experience in mind, such as voice commands and Braille labeling. To encourage innovation in the areas of sustainability and inclusivity in 2022, LG is establishing the Life’s Good Award focusing on Innovation for Earth and Innovation for All to solicit ideas to minimize the impact of human activities on the environment and make LG products more accessible and user-friendly. Up to USD 1 million will be awarded to winning participants, more details to be announced in the year ahead”.
The third and final short feature (A Better Life Tomorrow) focuses on the future and LG’s role in turning the stuff of science fiction into reality, with the company’s AI-powered CLOi door-to-door delivery robot. Also getting the spotlight is LG OMNIPOD, a mobility concept solution that blurs the distinction between home and car. “Expanding upon the automotive solutions presented in LG’s previous Connected Car at CES 2020, LG OMNIPOD is an on-the-road extension of one’s personal living space – the company states –. Designed to function as a home office, an entertainment center or even a lounge, LG OMNIPOD offers a look at how a busy individual might be able to get more done in a future where working remotely doesn’t mean having to work from home”.
Besides, LG’s on-site exhibit promises to offer both physical and online visitors an engaging and interactive experience through AR and VR technologies. LG’s new home appliances will be featured in the virtual exhibition halls named LG Home, LG Home by Objet Collection and LG ThinQ. “LG Home is a virtual living space where visitors can explore the company’s latest appliances including a new washer-dryer set, PuriCare AeroTower and LG tiiun – the company says –. In LG Home by Objet Collection, visitors can curate their own space by choosing the wallpaper, flooring and other interior design elements to harmonize with the customizable appliances in LG’s premium lifestyle collection. LG ThinQ gives visitors a tour of all the features and functions of LG’s smart ecosystem all accessible through the upgraded LG ThinQ app”.
