BSH will build its first cooking factory on the African continent. The company will invest more than EGP 550 million (~30 million euro) to expand its business in Africa and the Middle East. The factory will be in line with BSH’s high standards in efficiency and sustainability and achieve carbon neutrality. “Egypt is a bridge between North Africa and the Middle East. The country is home to millennia of history, full of potential and opportunities – says Silke Maurer, COO and Board Member at BSH Group -. With our investment, we want to support the development of economy and infrastructure and create qualified jobs. Egypt has developed rapidly in recent years and is an excellent location for BSH’s production footprint thanks to the available supplier network, qualified workforce, and attractive export opportunities”. BSH aims to initiate construction in 2022 and start production in the new state-of-the-art factory in 2024. The factory is designed for a production capacity of more than 350,000 free-standing 90 cm ovens. The appliances are specifically developed for consumers in this region and will be marketed under the Bosch brand. The produced units will also be sold and exported to other countries.