Groupe SEB strengthens its presence in Africa


Groupe SEB has signed an agreement with Preciber, a family-company in Morocco owned by Mr. Mohammed Berrada and Precima, leading to the creation of the joint venture Groupe SEB Maroc, which is 55% controlled by Groupe SEB. Founded in 1971, Precima, which Mr. Berrada is a founder, is active in three main areas: the manufacture and distribution of cooking appliances such as pressure cookers under the Express brand, the manufacture and distribution of gas appliances, and the marketing of water heaters and boilers. Groupe SEB Maroc will import and distribute exclusively Groupe SEB products in Morocco (small household appliances and cookware), as well as distribute Express brand pressure cookers in modern distribution. At the same time, Groupe SEB has invested via SEB Alliance in the CathayAfricInvest Innovation fund to identify start-ups active on the African continent in line with its innovation policy.