Samsung expands the Bespoke refrigerator lineup


Samsung announced its first-ever Bespoke French Door refrigerator that has been unveiled at CES 2022. “Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type – the company explains –. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations (in both full and counter-depth models) and includes options featuring the upgraded Family Hub for 2022”. Besides, at CES 2022, Samsung displayed a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home. “The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs – said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics -. This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics – using Samsung’s meaningful innovations and technology”.