BSH: turnover increased by 12%

Carla Kriwet, CEO of BSH

BSH achieved its highest-ever turnover in the 55 years of its existence for the second consecutive year. In the 2021 fiscal year, the Group generated turnover of 15.6 billion euros, or a year-over-year increase of 12% (after adjustment for exchange rate effects: 14%). “I’m delighted that, despite many challenges, we succeeded in 2021 in again posting record results. I sincerely thank our employees worldwide for their magnificent efforts and commitment – says Carla Kriwet, CEO of BSH –. However, we’re aware that global events will continue to impact our business in the current year. In addition to the distressing situation in Ukraine, we still haven’t fully overcome the coronavirus pandemic, supply chains remain unstable, and the semiconductor shortage is still with us”. Considering the different regions, in Europe BSH grew its turnover by 9% last year. In particular, it recorded good growth in the major Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as in Northern Europe and Turkey. The Group increased its turnover in the America region (USA and Canada) by 23%. Besides, BSH posted an 18% year-over-year increase in turnover for the Asia-Pacific/Africa region as a whole. And the company was able to grow its turnover by 17% year-over-year in the Chinese market. “So that we’re successful in the long term, we stand on the foundation of a diverse portfolio and also aim to increase turnover in smaller markets where we anticipate a large rise in demand – says Matthias Ginthum, Chief Markets Officer of BSH –. We want to build upon our market leadership in Europe. Our growth trajectory in America is mainly predicated on being the first choice for consumers in the luxury and premium segment. We also want to further consolidate our strong market position as the innovation leader in the premium and mid-price segment in China. Africa and India are key markets for implementing our growth strategy. We’re already producing in Chennai in India, and we’re now beginning construction of a factory in Egypt, our first on the African continent”. Observing the product categories, the strongest turnover driver in the 2021 fiscal year was the Refrigeration, which posted a year-over-year growth of 20%, followed by Cooking (ovens +14%, cooktops and ventilation +13%). Turnover in Laundry Care grew by 9%. Dish Care grew its turnover by 7%. Small appliances, such as automatic coffee machines, food processors and vacuum cleaners, also performed positively, growing by 9%.