LG Electronics has been named to the Board of Directors of the Home Connectivity Alliance (HCA), an organization dedicated to delivering smart home experiences through open collaboration and innovation. Founded in 2022 and comprising a number of smart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem. In addition to LG, its membership includes about 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances and Trane Technologies. The alliance seeks to enable seamless compatibility of diverse devices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability. “We are very pleased to join the board of the Home Connectivity Alliance and excited to work with like-minded companies – said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company –. The decision to join is consistent with LG’s commitment to open innovation and collaboration, and commitment to provide consumers with more choice and greater convenience in their daily lives and drive the future of the connected home experience”.