Linda Cestaro, Marketing Innovation Analyst at Everel Group S.p.A., talks about the recent participation of E-Lab (the company’s Innovation Lab) at the Strategy Innovation Forum (SIF) of Strategy Innovation. “E-Lab – Linda Cestaro says – moved to another office: we were at the Strategy Innovation Forum (SIF) of Strategy Innovation, which took place at San Giobbe Economic Campus of Ca’ Foscari University, Venice. Two days in the name of deeptech, in the evolution context of markets and of global economy. Everel Group S.p.A., consolidated partner, presented its Innovation Business Unit – E-Lab – permitting to participate not only as guest but also in the exhibitor role. The team invited participants to attend a short sensorial path: after a first approach to a physical designed archetype, the interviewee was accompanied in the personal implementation of the item identity, of his/her own product. The investigation led to a generic analysis about consumers’ preferences and consumption trends”.
