Zofia Korecka-Rejczak, new General Manager of Miele Italia

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Starting from January 2023, Zofia Korecka-Rejczak will be the new General Manager of Miele Italia, succeeding Alessandro Covi who leaves the company after 22 years. Covi has significantly contributed to the development of Miele in the Italian market: in recent years, Miele Italia has recorded an increase in turnover from 50 to 150 million euros, doubling its market share in the last 10 years. The manager focused on innovation, opening the world’s first Miele Experience Center in Milan and opening the first online shop.
Zofia Korecka-Rejczak has many years of experience in communication and marketing, gained in companies such as Castorama, Adidas and Reebok. In 2018 she joined Miele as Global Marketing Director and later assumed the role of Commercial Director of the Polish division, tripling the business results.