Versuni, new member of APPLiA


Versuni is a new member of APPLiA. Formerly known as Philips Domestic Appliances, the company became independent in September 2021 and globally unveiled its new brand identity in 2023. As a licensee of Royal Philips, Versuni will keep the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on its products and services. Other brands including Preethi, L’OR Barista and Senseo will also remain available for consumers. With a portfolio ranging from kitchen appliances to coffee, climate, garment and floor care, Versuni is active in more than 100 countries and boasts 900 patents on its name. “We are extremely pleased to welcome on board Versuni, bringing in a forward-looking vision and expertise that will be crucial catalysts to a successful advocacy strategy enshrining the diversified heritages of all members”, commented Paolo Falcioni, APPLiA Director General.