BSH achieved a turnover of 15.9 billion euros in fiscal year 2022: this represents a year-over-year increase of 2.5 percent (4.2 percent after adjustment for exchange rate effects). In the America region (USA/Canada), BSH recorded above-average growth with a gain of 16 percent. In Europe, turnover was on a par with the previous year with a slight gain of 0.3 percent. Business performed positively in Germany, Austria and Italy. The company posted a 2 percent year-over-year increase in turnover for the Asia-Pacific/Africa region as a whole. As a result of special effects, such as restrictions due to the coronavirus pandemic, BSH in China shrank by 4 percent. By contrast, turnover rose above average in the growth markets, especially in India and the Middle East. “Our main focus is understanding local needs in the markets, and developing and producing home appliances that meet the wishes of consumers and improve the quality of life in their homes. For us, market proximity and international growth go hand in hand – CEO Matthias Metz explains –. At the same time, we are broadening our global presence even further. From 2024, we will be producing cooling appliances for the North American market at a new factory in Mexico. We have also invested in the Asia-Pacific and Africa region: In India, we have expanded our production in Chennai. And last week, we held the groundbreaking ceremony for our oven factory in Cairo. From Egypt, we are further expanding our business on the African continent”. Considering the products, the strongest turnover driver in the last fiscal year was the product category Cooling with a year-over-year gain of 8.8 percent, closely followed by the product category Dish Care, which grew its turnover by 8 percent. Cooking, the product category with the strongest turnover, grew by 2.8 percent. “In this category, however, the market was waiting for an important model change to the new oven series, scheduled for spring 2023”, BSH says. Laundry Care and Consumer Products, the small home appliance category, posted a decline of 6 percent and 6.2 percent respectively.
