Samsung: new Bespoke Top-Mounted Freezer refrigerator


Samsung announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator that combines elegant design with a full range of Bespoke color and texture options. “The flexible design options help customers realize the unique aesthetic of their kitchen – the company explains –. With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta. To complement this range of colors and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way”. Besides, SmartThings Energy’s AI Energy Mode uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy. Consumers can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences. If an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode. In addition, the Optimal Fresh+ compartment offers four distinct modes of refrigeration and can keep food fresh for up to twice as long as standard cooling. “Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes – Fridge, Meat & Fish, Soft Freeze and Power Cool – are designed to store different food types efficiently and optimally – the company says –. The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1°C. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4°C. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly”. Finally, the Bespoke TMF refrigerator is designed with special SpaceMax™ technology that uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency.