Miele takes part in the “Milano Design Week” with an interactive installation (“Just Use Eco – Experience’”) created to involve and inform people on the issue of water and energy impact, highlighting the importance of choosing sustainable and high quality appliances. The installation was realized with the aim of increasing consumers’ sensitivity and awareness in reducing the impact of domestic consumption on the Planet. The digital path is divided into three sections, each with a specific objective. The first part is dedicated to the collection of information regarding the domestic habits: visitors are invited to answer a few simple questions on personal consumption trends and thanks to a dynamic screen with light, sounds and interactive projections it is possible to perceive in real time how much water and energy are actually consumed. The second section focuses on innovative technologies and solutions to reduce consumption, while the third section focuses on the impact of individual choices on the Planet.
