Haier Europe: strong growth in 2022 fiscal year

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Haier Smart Home has released its financial results for 2022 fiscal year, reporting a growth of 7.2% year-on-year, with sales revenue of RMB 243.5 billion (€ 32.6 billion). Despite challenges related to high inflation and slowing consumer demand, Haier Smart Home’s overseas market continued its double-digit growth, with a 10.3% increase in turnover over 2021. Haier Europe, which is headquartered in Italy, achieved sales revenue of RMB 23.03 billion in 2022 (€ 3.2 billion), an increase of approximately 20% year-on-year. “I’m proud of how we managed to achieve such an outstanding result. Despite all the headwinds, Haier Europe keeps overperforming the market – said Yannick Fierling, CEO of Haier Europe –. This further inspires us to strengthen our mission to drive the future of IoT ecosystems and connected scenarios and encourages us to deliver our vision to be the first consumer choice for smart home solutions”.