IFA 2023: Electrolux Group puts the spotlight on resource efficiency


Electrolux Group is showcasing at IFA 2023, for the first time, its EcoLine. It is a dedicated selection created to help consumers reduce their climate impact while providing high-quality performance. The new line includes all the main product categories ensuring it meets the appliances needs of the entire home. Within laundry, EcoLine shows washers which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy. EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer. Besides, the ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning. Other appliances included in the EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers. Finally, the company proposes also the AEG SaphirMatt induction hob with scratch-resistant glass. The SaphirMatt ceramic glass is able to withstand everyday use and abrasions without being scratched.