“World of Whirlpool”, Whirlpool Corporation’s largest experiential space in Europe


The “World of Whirlpool” is Whirlpool Corporation’s largest experiential space in Europe. It is located in Milan, inside the new EMEA offices, and is a 500 m2 showroom dedicated to the Group’s main European brands: Whirlpool, Hotpoint, Indesit and KitchenAid. The location hosts over 150 of the company’s most innovative products, placed in 4 dedicated spaces, which tell the peculiarities of each brand. Besides, “World of Whirlpool” was enriched by the contributions of Cosentino Group and Jannelli&Volpi: the first company (a global Spanish reality that produces and distributes innovative and sustainable surfaces for the world of architecture and design) created the kitchen worktops, the tops of the islands and table, and the wall coverings. The second company (operating in 100% Made in Italy wall coverings and wallpapers) supplied the wallpapers with an innovative and sustainable design that characterize the Indesit space, as well as some of the furnishings located in the reception area of the showroom, using production waste.