Samsung awarded at the Archiproducts Design Awards 2023


At the ADA 2023 Samsung Electronics won the Archiproducts Design Award for the new BESPOKE Jet AI complete extra stick vacuum cleaner in the “Lifestyle” category, and the Sustainability Award for the BESPOKE AI RT47CB662612/ES refrigerator in the “Kitchen” category. The latter, thanks to the AI Energy Mode, reduces the energy consumption by optimizing the operation of the compressor and the defrost cycle through the SmartThings app. Furthermore, thanks to the Power Cool mode, a button allows to circulate a powerful jet of air in the refrigerator to quickly cool food and drinks. The new stick vacuum cleaner, instead, is very powerful (up to 280W) and is equipped with the AI Cleaning mode.