Haier: at the top of the Euromonitor ranking for 15 consecutive years


2024 is starting with a good news for Haier: the company has been ranked “No.1 Global Major Appliances Brand” for 15th consecutive year by Euromonitor International. According to the 2023 annual report released by the independent provider of market research, Haier has achieved a remarkable milestone in the global major appliances market by securing the number one spot in sales for its refrigerators, washing machines, freezers, and wine coolers. In particular, Haier has been the world’s number one brand of refrigeration appliances for 16 consecutive years, number one brand of home laundry appliances for 15 consecutive years, number one brand of wine cellars for 14 consecutive years, and number one brand of freezers for 13 consecutive years. “This unmatched and enduring success – the company comments – is the acknowledgment of the quality of Haier’s solutions and a testament to the ongoing efforts of the Group’s teams to achieve the highest levels of innovation that lead to market loyalty. Haier has been a leading brand in home connected appliances for over thirty years, driving forward industry development with Artificial Intelligence. The brand’s primary goal is to ensure high-level technological performance to enhance the daily lives of worldwide most demanding consumer, making every home a connected and personalised smart ecosystem. A mission pursued while maintaining a people-centric approach, a key factor in Haier’s success which has consistently exceeded market expectations and maintained its position as a global leader over the years”.