Two Haier connected ovens won the iF Design Award in the Kitchen Appliance category: it is an important result for the team of the Milan Experience Design Center of Haier Europe. Led by Federico Ferretti, the MED comprises a multidisciplinary and multicultural group of talents from different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction, and product experience. “We are very proud of these awards, especially because they help validate the winning organizational and work strategies we have adopted over these four years – comments Federico Ferretti, Head of the Milan Experience Design Centre –. We are a young team, with an average age of around 30, and we constantly look around to stay updated on new design tools, changes in the usage patterns of new generations, and the technologies and styles that impact domestic scenarios. I believe that this is precisely what emerges in our projects, a bridging of the gap between consumers’ dreams and needs, constantly striving to enhance the user experiences of increasingly technological ecosystems”. A jury of 132 experts selected the two Haier ID Series ovens: both products leverage an innovative approach to IoT functionality that translates the ever-evolving concept of a customizable Smart Home into reality, learning from people’s habits and tastes.
| ID Ultimate Oven Series 6 This appliance has been designed for consumers who are looking for the perfect blend with their domestic environment. The mimesis is obtained with 2 key elements: the “over the edge” handle (that bridges interior and exterior design, enhancing the craftmanship perception without compromising the usability) and the “dead-front” display that, thanks to the AI, recognizes the food inserted, guaranteeing easier procedures for programming the desired cooking. Besides, the Partlight light bar increases the intensity depending on the feedback to be shared. |
| ID Advanced Oven Series 4 This product presents traditional materials and is designed to last over time. It is equipped with the most advanced Haier technologies and with details such as the mimetic handle and front glass: when the oven is off, the cavity is not visible and the product blends in completely with the environment. |
