Joining from Samsung, Nikos Bartzoulianos will take on the role of Chief Marketing Officer at Electrolux Group on August 23, 2024. The manager, who will report to Anna Ohlsson-Leijon, CEO of Business Area Europe and APAC MEA (BA EA), also will take on the role of Head of Sustainability for BA EA. Before Samsung, Bartzoulianos worked for Procter & Gamble and McKinsey & Company. He holds two engineering degrees from Aristotle University of Thessaloniki and an MBA from Harvard Business School, where he was a Fulbright scholar. “I am excited to join the Electrolux Group family, one of the world’s leading appliance manufacturers with iconic brands built on timeless values – Bartzoulianos comments –. I look forward to working with colleagues across the company to unlock the full potential of Electrolux Group’s exceptional offerings and further enhance brand desirability”.