International expansion, acquisitions, licensing and innovation drive the company’s development plan, with revenue expected to exceed €22 million by 2028
In an increasingly competitive small domestic appliance market, where e-commerce continues to reshape purchasing behaviour, Innoliving S.p.A., the Italian company headquartered in Ancona and specializing in the design and distribution of home and personal care products, has reported revenue exceeding €18 million for the last twelve months (July 2025–June 2026), marking a 32.2% year-on-year increase.
The result follows the company’s 2025 preliminary financial figures, which reached €15.8 million, compared with €12.47 million in the previous fiscal year, confirming the effectiveness of the growth strategy implemented over recent years. The plan is based on acquisitions, international expansion and business diversification.
A key driver of growth has been the expansion of the company’s brand portfolio through the acquisition of the historic Viceversa and Bimar brands, alongside the strengthening of its proprietary brands and the continued expansion of its Private Label business.
«The small domestic appliance industry is evolving rapidly», said General Manager Danilo Falappa. «In 2025, for example, online channels alone accounted for approximately 43% of toaster sales in Italy. Against this backdrop, we have adopted a dual commercial strategy that allows us to operate simultaneously in both the Private Label and Premium Brands segments, while expanding our international footprint and creating new business opportunities.»
On the international front, Innoliving has already signed exclusive distribution agreements for its brands in Australia, New Zealand, Mexico, France and Israel, while negotiations are at an advanced stage with partners in Japan, South Korea, the United Arab Emirates and Belgium. At the same time, the company continues to strengthen its e-commerce operations and dedicated logistics infrastructure, with the objective of further integrating online sales with its traditional distribution network. Licensing represents another strategic growth pillar. The company has signed a multi-year agreement with a leading global industry player for the development of new Tableware and Cookware product lines. The agreement guarantees minimum royalty revenues and will be officially presented in the coming months.
Innovation drives future growth
Innovation also plays a central role in Innoliving’s long-term strategy. Among its latest initiatives is the Air Treatment & Welfare project, for which the company holds a dedicated patent covering an AI-powered dashboard designed to monitor indoor air quality in schools and workplaces.
The company’s 2026 performance further confirms its positive growth trajectory. Revenue increased by 72.2% in March compared with the same month of the previous year, while June recorded an 83.65% increase. As of July, the order backlog had already reached €3.09 million, compared with €1.52 million in July 2025, representing a 103.28% increase. The outlook for the next three years remains highly positive. Innoliving’s business plan forecasts revenue above its original 2026 sales budget of €17.8 million, with expected revenue of €21.1 million in 2027 and €22.7 million in 2028. In light of current commercial performance, the company is already revising these targets upward.
The plan also envisages a significant improvement in profitability, supported by an increasingly premium-oriented sales mix and the expansion of licensing activities. The objective is to increase EBITDA by approximately 40% by 2028, exceeding €2 million while achieving a double-digit EBITDA margin.
«The results we are achieving are not a destination, but the beginning of a new phase for Innoliving», Falappa concluded. “We will continue investing in innovation, employee development and increasingly advanced artificial intelligence solutions to enhance our products, services and business processes, making our organisation even more efficient. We believe competitiveness is built by anticipating market changes. For this reason, we are evaluating new acquisitions and strategic partnerships. At a time when many entrepreneurs are choosing to sell their businesses, we believe this is the right moment to invest and continue growing».
