Whirlpool Corporation has reached an agreement to acquire Yummly, a food-centric technology company that provides personalized recipes and cooking resources. Yummly boasts more than 20 million registered users and is one of the world’s largest digital recipe platforms. The acquisition strengthens Whirlpool’s ability to bring purposeful, consumer-relevant innovations to market in the emerging IoT space. “We are committed to introducing new products to market that remove complexity from the day-to-day lives of consumers. Increasingly, these products will be defined by both physical and digital experiences. Yummly brings an outstanding platform on which to begin building our digital product offering”, said Brett Dibkey, vice president, Integrated Business Units for Whirlpool Corporation. The transaction is subject to certain closing conditions and is expected to be finalized in May 2017.
