the new community by GE to create innovative major appliances


GE announced the activation of its global co-creation community, an online community dedicated to conceiving, engineering and building the next generation of major appliances. Engineers, designers, scientists and home enthusiasts – the company explained – can participate in the development of breakthrough major appliances and solve deep engineering challenges. Participants will identify market needs, directly participate in the product development and watch via social media as ideas speed from mind to market at the FirstBuild micro-factory in Louisville (Kentucky, USA). Community ideas and engineering designs will be built at this location, located on the University of Louisville Belknap Campus.
“While we have a lot of talented, dedicated people working within GE, we realize there is a tremendous amount of creativity and talent outside our walls”, said Kevin Nolan, GE Appliances’ vice president of technology. “Now those curious, maybe even frustrated, engineers, designers or anyone who wants to create products with great design and exceptional features can join to get involved in developing the next generation of kitchen appliances”. community members will submit ideas, vote on which concepts become challenges or projects, and determine which products move on to production. Prizes and sales royalties will be awarded to community members who make significant contributions.